Tone control
The design can feel fun and memorable without becoming sloppy or hard to trust.
Web Development Snapshot
Critty's Cubes
A booking-focused brand site for a premium watermelon vending concept built around quick scanning, mobile-friendly inquiry flow, and a playful identity that still feels polished enough for paid events.
Mobile-first
Designed for event planners and organizers who are often browsing on the go
Brand-forward
Playful enough for a consumer concept without losing clarity or polish
Inquiry-driven
Focused on getting visitors from curiosity to booking conversation quickly
Project Overview
A lighter brand, still handled like serious product work.
This project is a good example of translating a more playful business concept into a site that still does its job clearly. The tone needed to feel fresh and memorable, but the conversion path had to stay simple for event organizers, market coordinators, and office managers evaluating whether to book.
That balance is what makes it a useful portfolio example. It shows that I can work outside purely technical or enterprise-looking brands and still keep the front end structured, persuasive, and grounded in what the buyer is actually trying to decide.
Why It Matters
Simple sites still reveal a lot about execution quality.
Business empathy
The site is organized around what a potential customer needs to understand before reaching out.
Web craft
It complements the AI case studies by showing more traditional front-end and marketing-site instincts.