Set up good / better / best tiers, then drop 2,000 simulated shoppers on them. Each one has a different budget and a different taste for the fancy option, and picks the rung that feels like the best deal or walks away. See where the money lands, which rung is dead weight, and what prices would earn more.
The market
The rungs
Worth = how much the typical shopper values this rung compared with the core tier (1.0×). Shoppers who love premium value the top rungs even more; bargain hunters value them less. Cost = your cost to deliver one.
Where 2,000 shoppers landed each dot ≈ 10 shoppers, sorted by budget